As families mature in wealth, their attention often turns from accumulation to influence: What do I want to leave behind? What impact should my life—and my family—have? While terms like “impact investing” and “philanthropy” dominate this conversation, many families are discovering that legacy isn’t about conforming to external labels or frameworks. Instead, it’s about identifying a deeply personal cause and putting resources—capital, time, relationships—into motion to shape the world in a way that resonates with who they are.